Black travelers as a group have been under-prioritized and underserved for too long. 维吉尼亚州 is working to change that. Creating a more inclusive and equitable travel experience for Black travelers is not only the right thing to do, but it also represents a significant tourism opportunity for the state.
Because of our unique role in the history of race in America, it is important that we prioritize making all travelers, especially Black travelers, 感到受欢迎, 安全, and that they belong here when they visit.
问题? 联系 林赛Norment
活动的细节
目标: Encourage tourism by celebrating Black creatives in 维吉尼亚州 and elevating Black culture in 维吉尼亚州.
观众: 黑色的旅行者
市场: 维吉尼亚州, with plans to expand.
时间: 正在进行的
内容策略:
VTC is spotlighting creators and influencers in the Black community as they share their love for their cities, can’t-miss experiences, and favorite local hot spots through the use of monthly features on virginia.org and social channels.
消息传递:
You know our heart, now meet our soul. #Heart灵魂VA celebrates Black creators, trendsetters, and artists who shape the culture of VA. Check back every month to meet new faces and discover more favorites in their city guides. #LoveVA #BlackTravelIsEssential #TravelNoire
合作伙伴参与
与职训局*接洽
- Learn more 百老汇会员注册 Black Travel and the “why” behind this campaign.
- Submit Black Creators to be featured in Heart & 灵魂. -即将推出!
- Identify Black Creators in your community to feature in your 市场营销.
- 分享你的图片 with us that highlight Black Travel experiences and Black-owned businesses.
- 分享职训局的心 & 灵魂内容来自 Instagram.
*Submitting content does not guarantee inclusion on VTC’s 市场营销 channels.